Privacy Policy
Giving Market is committed to protecting the privacy rights of the users of our website who participate in fundraising activities and purchase products through our fundraising programs. While we do require certain information to be provided to us in order to participate in fundraisers and make purchases, Giving Market uses that information only to provide the service requested. We do not share that information with other parties except as necessary to fulfill the specific request, such as service providers, and we will never use that information for our own marketing purposes. If you are a student/participant or a member of a fundraising organization, we encourage you to tell your parents about your activity, including your use of this Website. If you are the parent of a minor participating in our fundraising programs through your child’s school or other fundraising organization, we encourage you to check and monitor the use of your child’s e-mail and other online activities and we urge students/participants to ask their parent’s or guardian’s permission before giving personal information to any website. For more information on our information practices, relating to children’s information, see our Privacy Policy for Children Under the Age of 13, below.
PLEASE REVIEW THIS POLICY CAREFULLY. When you access or use the Website or submit information to or through the Website, you consent to our collection, use, disclosure and retention of your information as described in this Policy.
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Purpose of the Website
Giving Market has created the Website to allow students/participants and other fundraisers to sell products to support their school or organization easily. This Website enables the fundraiser to easily notify potential buyers of their fundraising efforts. This Website also enables purchasers who have been referred by the fundraiser to buy the products they select, and the purchases of those buyers will be credited to the fundraiser so that the appropriate school or other organization receives credit for that purchase. In order to provide these services we may require some personal information from our users, depending on whether they are school or organization staff members, students/participants and other fundraisers or purchasers.
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Information We Collect
Information You Provide
We ask you to provide certain information when using the Website. The information you provide directly may depend on your role in a particular fundraiser
School or Organization Staff Members:
If you are a staff member of a school or organization that is holding a fundraising campaign, we may collect:
- Name
- Email address
- Postal address
- Telephone number
Students/Participants and Other Fundraisers:
If you are a student/participant or other fundraiser, we may collect:
- Child’s name and/or nickname
- Email address for child or parent / guardian depending on the age of child
- Teacher’s last name
- Child’s grade in school
- Assigned school or fundraising organization code
- Your choice of password
- Zip code
- Address
- Photograph
- Voice recording and/or video of a personalized message about the fundraising campaign to be shared with purchasers
- Goal amount for the fundraising campaign
Purchasers
If you are a purchaser who has been referred by a fundraiser to buy the products they select, we may collect:
- Name
- Nickname, which may reveal your relationship with the fundraiser (e.g., Grandma, Grandpa, Uncle, Aunt)
- Products purchased
- Billing address
- Shipping address
- Credit card/debit card number, expiration date and card verification code (CVC)
We may also collect your name and email address from a fundraiser when they refer you to buy the products they select.
Information Collected Automatically
In addition, information about your computer hardware and software is automatically collected by Giving Market when you access or use the Website. This information may include:
- Type of operating system
- Browser type
- Device type
- Language preference
- Access times and dates
- IP address
- Device ID
- Approximate geographic location based on your IP address
- Other technical information such as protocol status and substatus, bytes sent and received, and server information.
We may also collect information regarding the actions taken on our Website. This information is used by us for our business purposes, including for the operation and improvement of the Website, for technical troubleshooting, to maintain quality of the Website and to provide general statistics regarding use of the Website. We may also receive similar data from our third-party analytics service providers and business partners, including social media platforms (e.g., Meta), subject to your registration and privacy settings with such platforms.
We collect this information automatically through cookies and other automated data collection tools. A cookie is a small file containing a string of characters that is sent to your computer when you visit a website or use an online service. When you visit the website or use the service again, the cookie allows that website or online service to recognize your browser or device. Cookies may store unique identifiers, user preferences and other information.
With your permission, we may use “session cookies” or “persistent cookies.” Session cookies are temporary and expire once you close your browser or once your session ends. Persistent cookies remain on your device for much longer or until you or your browser erase them. Persistent cookies have varying durations that are dependent on their expiration date.
We may also, with your permission, use third-party cookies, like Google Analytics, for example, which sets cookies on the Website to help analyze how visitors use the Website. If, at any time after you have accepted the use of cookies on the Website, you would like to opt-out from the use of your information by Google Analytics, you may use Google Analytics’ opt-out browser add-on designed for this purpose. You may further manage your cookie preferences on the Website by clicking “Do Not Sell or Share My Personal Information“.
Cookies help us improve the Website by providing us with information about which parts of the Website are most popular, enabling us to analyze technical and navigational information about the Website, and helping us to detect and prevent fraud. We also use cookies and other data collection tools, such as pixels, to help improve your experience with the Website.
Web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to manage and delete cookies, visit www.allaboutcookies.org. Some web browsers provide settings that allow a user to reject cookies or to alert a user when a cookie is placed on the user’s computer, tablet or mobile device. Most mobile devices also offer settings to reject mobile device identifiers. Although users are not required to accept cookies or mobile device identifiers, blocking or rejecting them may prevent access to some features available through the Websites. You may manage your cookie preferences on the Website by clicking “Do Not Sell or Share My Personal Information“.
Web Beacons and Pixels
A pixel is an HTML code snippet embedded in a website or email that collects information about user behaviors and interactions with the website or email.
We may utilize pixels both on certain aspects of the Website with your permission and in HTML-formatted email messages to you. Pixels, such as Meta Pixels, may be used for the purpose of, among other things, compiling statistics about Website usage and tracking the activities of users of the Website and evaluating the effectiveness of School marketing campaigns.
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How We Use The Information We Collect
We may use the information we collect for any of the following purposes:
- To provide the Website to you;
- To operate and personalize the services we offer, and to give each user a more consistent and personalized experience when interacting with us;
- To respond to your inquiries and send administrative information to you, such as about your account or purchases or respond to your inquiries and requests for information;
- As described to you when collecting your personal information;
- For security and archival and backup purposes in connection with the provision of the Website, and to detect fraud or illegal activities;
- For our other business purposes, such as data analytics, audits, developing new products and services, enhancing our Website, improving our products and services and identifying Website usage trends;
- As we believe to be necessary or appropriate: (i) under applicable law; (ii) to comply with legal process; (iii) to respond to requests from public and government authorities; (iv) to enforce this Policy; (v) to protect our operations; (vi) to protect our rights, privacy, safety or property, and/or that of you or others; and (vii) to allow us to pursue available remedies or limit the damages that we may sustain;
- If you are a staff member of a school or organization that is holding a fundraising campaign, we may use the information we collect about you to create and manage your account, help administer your fundraising campaign, view information about and track results of the fundraising campaign;
- If you are a student/participant or other fundraiser, we may use the information we collect about you to create and manage your account, including verifying your information and determining whether you already have an account with us, and to enable you to participate in a fundraising campaign, send electronic greetings and messages to your friends and family to notify them about your fundraising endeavors and to make sure that any purchases they make are credited to your organization. You will also be able to monitor your progress throughout the fundraising campaign;
- If you are a purchaser who has been referred by a fundraiser to buy the products they select, we may use the information we collect about you to verify, process and fulfill your requests, such as those related to ordering and payment. We may also use your information to inform you about billing, orders, purchases, returns and the fundraising campaign.
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Disclosure of Information
We may disclose your information:
- With Third Party Service Providers Performing Services on Our Behalf. We may share your personal information with third party service providers to perform the functions for which we engage them. For example, we may use third party services to host the Website or assist us in providing functionality on the Website, provide data analytics on the Website, help us deploy emails about the Website and/or the fundraising campaigns and to process credit card payments. Those third-party providers are not authorized to use the information they obtain for any purpose other than to fulfill the function which we have asked them to provide.
- If you are a purchaser who has been referred by a fundraiser to buy the products they select, when you order a product, your name, postal address and e-mail address may be shared with the company that provides fulfillment services for that product and with the company that produces or creates the product that you ordered, such as a magazine publisher. This kind of information is shared only to process your order and to provide you with better customer service. One or more of the companies that produce or create the products that you ordered, however, may use your contact information to send you promotional materials. If you have any complaints or comments regarding communications that you have received from any of these companies, please contact them directly. Also, you may find out more information about how these companies use your information by reviewing their respective privacy policies.
- With Individuals Involved in the Fundraiser. If you are a purchaser who has been referred by a fundraiser to buy the products they select, when you order a product, we may share information about what products you’ve purchased and the amounts you’ve paid with the fundraiser and staff members of the school or organization holding the fundraising campaign to track progress of the fundraising campaign. If you are a fundraiser, we may share your information with purchasers to notify them of your participation in the fundraising campaign and to invite them to purchase products you select and with staff members of your school or organization that is holding the fundraising campaign to administer and track progress of the fundraising campaign.
- Through Tracking Technologies. We may share information collected through tracking technologies set on the Website with our website analytics vendors.
- For Legal Purposes. We also may share information that we collect from users as needed to enforce our rights, protect our property or protect the rights, property or safety of others, or as needed to support external auditing, compliance and corporate governance functions. We will disclose personal information as we deem necessary to respond to a subpoena, regulation, binding order of a data protection agency, legal process, governmental request or other legal or regulatory process. We may also share personal information as required to pursue available remedies or limit damages we may sustain.
- Changes of Control. We reserve the right to transfer or assign the information that we have collected from users in connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.
- With Third Party Service Providers Performing Services on Our Behalf. We may share your personal information with third party service providers to perform the functions for which we engage them. For example, we may use third party services to host the Website or assist us in providing functionality on the Website, provide data analytics on the Website, help us deploy emails about the Website and/or the fundraising campaigns and to process credit card payments. Those third-party providers are not authorized to use the information they obtain for any purpose other than to fulfill the function which we have asked them to provide.
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Privacy Policy for Children Under the Age of 13
The Children’s Online Privacy Protection Act of 1998 and its rules (collectively, “COPPA“) require us to inform parents and legal guardians (as used in this Section, “parents“) about our practices for collecting, using, and disclosing personal information from children under the age of 13 (“children“). It also requires us to obtain verifiable consent from a child’s parent for certain collection, use, and disclosure of the child’s personal information. This Section notifies parents of: (1) the types of information we may collect from children; (2) how we use the information we collect; (3) our practices for disclosing that information; and (4) our practices for notifying and obtaining parents’ consent when we collect personal information from children, including how a parent may revoke consent. This Section only applies to children under the age of 13 and supplements the other provisions of this Policy.
Information We Collect from Children
Students/participants can access many parts of the Website and its content and use many of its features without providing us with personal information. Additionally, we strongly encourage students to access the Website only with their parent or guardian. Some content and features require us to collect certain information, including personal information, from them. In addition, we use certain technologies, such as cookies, to automatically collect information from our users (including children) when they visit or use the Website. Parents will need to opt-in to such technologies being deployed on our Website.
We only collect as much information about a child as is reasonably necessary for the child to participate in an activity, and we do not condition his or her participation on the disclosure of more personal information than is reasonably necessary.
Information We Collect Directly. We provide students/participants with the ability to create an avatar, which can be based on the participant’s real-world physical attributes. Participants are also provided with an opportunity to record their voice and upload a picture or video to personalize their fundraising campaign. When students or parent’s sign up, we also collect the child’s first and last name, nickname, grade, teacher, assigned school or fundraising organization code, goal amount for the fundraising campaign, zip code, address and may combine that information with other information we collect from the student or parent or information about the student’s/participant’s fundraising campaign. We specify whether information is required or optional when we request it.
We enable registered users to communicate with friends and family as part of their fundraising campaign. The nature of these features allows the students/participants to disclose information about them to others. Any videos and images of children are visible through Giving Market only to friends and family members whose email addresses you provide, who see your social media postings, or who enter a unique code that you provide to them.
Automatic Information Collection. We use technology to automatically collect information from our users, including children, when they access and navigate through the Website and use certain of its features. The information we collect through these technologies may include one or more persistent identifiers that can be used to recognize a user over time and across different websites and online services. For information about our automatic information collection practices, including how you can opt out of certain information collection, see Sections II.B (Information Collected Automatically) and II.C (Other Information Collection Tools) of our Policy.
How We Use Your Child’s Information
We use the personal information we collect from your child to send fundraising campaign donation solicitations to friends and family and track the results of their fundraising campaign.
We use the information we collect automatically through technology with your permission (see Sections II.B (Information Collected Automatically) and II.C (Other Information Collection Tools)) and other non-personal information we collect to improve our Website and to deliver a better and more personalized experience by enabling us to estimate our audience size and usage patterns and store information about the child’s preferences, allowing us to customize the content according to individual interests.
Our Practices for Disclosing Children’s Information
We do not share, sell, rent, or transfer children’s personal information other than as described in this Section. We may disclose aggregated information about many of our users, and information that does not identify any individual. We may disclose children’s personal information:
- To third parties we use to support the internal operations of our Website and who are bound by contractual or other obligations to use the information only for such purpose and to keep the information confidential.
- With schools or organizations as necessary to administer the fundraising campaign and donation process.
- If we are required to do so by law or legal process, such as to comply with any court order or subpoena or to respond to any government or regulatory request.
- If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Funderworks, our customers or others, including to:
- protect the safety of a child;
- protect the safety and security of the Website; or
- enable us to take precautions against liability.
- To law enforcement agencies or for an investigation related to public safety.
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How We Protect Personal Information
In an effort to prevent unauthorized access, to maintain data accuracy, and to appropriately use collected information, Giving Market has established appropriate electronic, physical, and managerial procedures to secure the information we collect through the Website. However, please note that no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. It is your responsibility to protect the security of your login information.
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Do Not Track
Our Websites do not currently take any action when it receives a Do Not Track request. Do Not Track is a privacy preference that you can set in your web browser to indicate that you do not want certain information about your webpage visits collected across websites when you have not interacted with that service on the page. For details, including how to turn on Do Not Track, www.donottrack.us.